What we offer
Bridging Data and Decision-Making:
We provide strategic insights that bridge robust data with clear directions for informed decision-making.
Human-Centered Approach:
Our approach is centered around people. We offer an outside-in perspective to help organizations view their offerings from the user’s standpoint.
Transforming Insights into Action:
Where strategy meets human insights, we specialize in converting data into actionable steps and delivering practical advice for meaningful actions.
What we do
Venturing into new territory? Whether it’s a new industry, new target groups, meeting new user needs, or brand mergers, we’re here to guide you.
Our expertise provides a fresh perspective from stakeholders and consumers in your field.
We foster curiosity and challenge entrenched narratives in your organization. Our primary goal is to equip you with solid stakeholder and user insights. We excel in transforming insights into strategic advice.
When was the last time you reconnected with your users? Our organization specializes in facilitating a deep understanding and empathy for your current and prospective users.
We employ a diverse set of tools, drawing inspiration from ethnographic research and social science, to enrich our approach. Every project we undertake is meticulously designed with your strategic goals at the forefront.
Our projects focused on user insights and needs typically integrate seamlessly into your organization’s strategic initiatives, providing a valuable outside-in perspective on the future of your brand, products, and services.
Are you confident that your messages are resonating with your audience as intended? At our organization, we specialize in helping businesses gain a deep understanding of how their communication is perceived and how it can be enhanced.
We offer comprehensive support to organizations at various stages of communication development, whether it’s the early planning phase, pre-launch testing, or evaluating post-advertising effectiveness.
Our commitment lies in providing practical insights and actionable advice that paves the way for your next steps in the communication process. We understand that communication development can be a demanding journey and make it our priority to deliver robust insights while respecting your timeline.
At our organization, we specialize in assisting businesses in fine-tuning their market strategy for both existing and upcoming products and services.
Our approach is highly adaptable, tailored to the specific development stage of your product or service. Whether you’re in the early stages of ideation or focusing on later-stage market validation and pricing optimization, we’ve got you covered.
Our methodology encompasses various innovative approaches and frameworks, including in-context testing, ‘Jobs-to-be-done’ identification, and choice-based modeling, among others. We’re dedicated to helping you make informed decisions at every stage of your product or service development.
Drawing from over 15 years of experience in market and user research, our Founder, Mette Stensbek, brings a wealth of expertise in harnessing both quantitative and qualitative research to gain strategic insights.
Mette extends her support to leaders, helping them embrace a customer-centric approach through a comprehensive array of services, including:
- A 360-degree diagnostic assessment of your existing customer and user insights initiatives.
- Strategic prioritization of future investments in customer and user insights to optimize your approach.
- Tailored training programs for your employees in market research tools to empower your team.
- Training programs focused on insights activation to ensure the full utilization of your research findings.
“We strive to elevate the output of user research from dead reports with descriptive insights to recommendation for actual decision making”
How we do it
Qualitative data collection & analysis:
We employ a diverse set of qualitative methodologies, tailoring our approach to the specific issue at hand. Our commonly used methods include on-site and online focus groups, in-depth interviews, in-context observations and interviews (conducted in settings like homes or stores), as well as mobile ethnography.
Quantitative data collection & analysis:
We support our clients with the entire process of conducting a quantitative insights study from questionnaire development to reporting of insights. We offer data collection with your current customer base or through our data collection partners. We offer both web interviews and telephone interviews.
Workshop facilitation & insights activation:
We often run workshops with internal stakeholders as part of insights projects. Workshops are often focused on 1) hypothesis development, 2) from insights to ideation, 3) opportunity space development.
Locally & globally:
Our research knows no geographical boundaries. We have the capacity to conduct research in virtually any location, thanks to our network of partners. When applicable, we collaborate with experienced local researchers to ensure we consider cultural nuances in our work.
We are a network-based agency. Our mission is to tailor the perfect team for each task.
We achieve this by tapping into our network of specialists, ensuring that every project benefits from the ideal blend of expertise.
We are a network-based agency. Our mission is to tailor the perfect team for each task.
We achieve this by tapping into our network of specialists, ensuring that every project benefits from the ideal blend of expertise.
Who we are
Established in 2022 by Mette Stensbek, Stensbek Advisory & Insights stands under the leadership of an experienced market research professional. With over 15 years of industry experience, Mette has served as a leader and consultant at prominent market research firms in the Nordics, forging enduring partnerships with organizations and offering invaluable strategic user insights and advice.
With a background in Sociology and a Master’s degree in Business Administration, Mette’s passion lies in comprehending human behavior. Her diverse client base spans various industries, including media, telco, tourism, financial services, politics and political communication, and more, all of whom share her fascination with understanding human behavior and decision making.
While Mette is the face of our business, Stensbek Advisory & Insights collaborates with a handpicked team of trusted partners. These partners bring their knowledge and expertise to enrich the project output.
Who we are
Established in 2022 by Mette Stensbek, Stensbek Advisory & Insights stands under the leadership of an experienced market research professional. With over 15 years of industry experience, Mette has served as a leader and consultant at prominent market research firms in the Nordics, forging enduring partnerships with organizations and offering invaluable strategic user insights and advice.
With a background in Sociology and a Master’s degree in Business Administration, Mette’s passion lies in comprehending human behavior. Her diverse client base spans various industries, including media, telco, tourism, financial services, politics and political communication, and more, all of whom share her fascination with understanding human behavior and decision making.
While Mette is the face of our business, Stensbek Advisory & Insights collaborates with a handpicked team of trusted partners. These partners bring their knowledge and expertise to enrich the project output.
CVR: 43495143